For more than 25 years, La Fraise Pâtisserie has sweetened everyday life in Jeddah with its signature strawberry desserts. When the founding partners decided it was time to celebrate a quarter-century of success and set the stage for the next... their brief was clear: “Give our beloved patisserie a look as luxurious as our recipes.”
They turned to Samar Mirza to lead the transformation. The new identity is built on a refined gold palette that conveys indulgence without excess, paired with delicate strawberry motifs that honour the original name. From shimmering foil-stamped boxes to ribbon-wrapped cake carriers, every package becomes part of the tasting ritual, elevating each purchase into a gift. The rebrand preserves the warmth of a neighborhood favorite while presenting a polished face worthy of expansion across Saudi Arabia’s high-end dessert scene.